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Who is Maria Brasil?

Consultant, teacher, writer and speaker.

For more than a decade, creating and building Soulful Brands,
that connect strategic results to their
impact and shared value.

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Founder of Essence Branding,  consulting firm on
brand strategy, to help manifest the essence and uniqueness of each business, with international certification by B Corp.

Leadership and Advocacy

Acts as Chairwoman of the National Confederation of Young Entrepreneurs,
after completing her tenure as the first female President of the entity, in 2021-2022.

Through associations, she represented Brazil at the G20 Young Entrepreneurs Alliance
and the Federación Iberoamericana de Jóvenes Empresários.

She was selected among thousands of young leaders from different countries to participate of the 2023 edition of YLAI / Young Leaders of the Americas Initiative,
a program promoted by the US government to train entrepreneurs who wish to contribute to the social and economic development of their ecosystems.

Participates in relevant Councils and decision-making tables in Brazil, such as the National Council for Women Entrepreneurs and Culture, the Ethics Committee of the Conscious Capitalism Institute in Brazil and the Junior Achievement Bahia Council.

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Quem é você pro mundo? | Maria Brasil | TEDxCentroUniversitárioFAGWomen
TEDx Talks

Quem é você pro mundo? | Maria Brasil | TEDxCentroUniversitárioFAGWomen

TEDx Speaker

and keynote speaker with international experience, she teaches postgraduate classes, courses and workshops in the areas of Communications, Entrepreneurship, Female Leadership and Branding, in addition to teaching at educational institutions, such as ESPM São Paulo and Federal University of Bahia.

Education

She holds a Master's Degree in Brands, Communication and Culture from the University of London, Goldsmiths.

 

Graduated as a Specialist in Strategic Communication and Brand Management at the Federal University of Bahia, with passages at the Universidad Europea de Madrid, the European Institute of Design and New York University.

Author of the books
Soulful Brands
and The Defendant's Speech.

Published in 2025, Soulful Brands is the result of her Master's degree in London, and addresses the integration between organizational culture and brand positioning, from the perspective of 15 leaders from some of the largest companies in Brazil.

Released in 2017, The Defendant's Speech   invites the reader on a journey to a court where some of humanity's most prominent thinkers, both classical and contemporary, meet to judge what presents itself as a new approach to the world of business: Conscious Capitalism.

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contact for events
and speaking engagements

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© 2025 by Maria Brasil.

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